Uniforms of power for women

with sustainability at the core

I AM is an experiment in building the most sustainable brand on earth.

Couture for powerful women by powerful women.

I AM is an act of creation.

The destination for next generation power dressing…

I AM is a collection for a woman who is comfortable being noticed when she walks into a room.

… in a world where we get to show up as our whole selves.

Beautiful.

Elegant.

Unapologetically Female.

COMING SOON

COMING SOON

A contribution to climate through fashion

Fashion is responsible for about 12% of greenhouse gas emissions and harms the environment in a myriad of other ways. The only thing worse than doing nothing is the amount of greenwashing in the industry that obfuscates what there is to do.

“No problem can be solved from the same level of consciousness that created it.” - Albert Einstein

We believe in a healthy disregard of “industry standards” in service of unwinding systemic problems.

It’s all about logistics

We’re getting supply chain right from the start

  • Sustainable materials and deadstock only

  • Designing for longevity rather than seasonality

  • Couture tailoring for timelessness and quality

  • Only on-demand production, no waste

  • Distribution powered for carbon footprint, rather than cost or time

  • Lifetime of redesign & recommerce service to extend the life cycle of each and every garment

  • Investment in textile-to-textile recycling to make a circular economy comercially viable

  • Transparent supply chain

I AM is a platform for:

Transparent and sustainable supply chains

Drawdown from the carbon economy to the green economy across sectors that are biggest greenhouse gas emitters

Seismic shift in consumer demand towards sustainable products, away from fast fashion

Mobilization of women towards climate careers

Making politics accountable through climate legislation and regulation

Meet Our Founder

Chiara began her career at Goldman Sachs in Investment Banking, Mergers & Acquisitions. She was part of an e-commerce startup, Quidsi that was bought by Amazon where she ran Business Development. She was CEO of Parentify, a tech marketplace company of services for parents. Later she entered the world of politics, focusing on campaign finance and climate policy.

I AM was born out of a realization that addressing the climate crisis is the most important thing we can do right now. Because if we don’t, we don’t have a planet and all of our other problems are meaningless. Creating climate solutions through business and politics has been her focus ever since.

Chiara received a BA from NYU in Political Science and an MBA from Columbia Business School. She is originally from Croatia and lives in New York.

Chiara Jovanovic

Founder & CEO

CONTACT

“Dress shabbily and they remember the dress; dress impeccably and they remember the woman.”

— Coco Chanel